National Rifle Association 2003 – 2010
Worked with cross-functional and interdepartmental teams to design trade show graphics, NRA Membership e-commerce site , Guns and Hunting website/forum, Shooting Illustrated website, and website marketing materials. Redesigned Publications 6 core magazine websites. Coordinated all key aspects of six product catalogs and photo shoots.
Joe H. Graham | Executive Director, Publications at NATIONAL RIFLE ASSOCIATION
“Alisa is a creative self starter that delivers superlative work on time and on budget. Her expertise was an essential element in developing an online presence.” October 28, 2010
Mike Piccione | Editor, Guns & Gear | Membership at NATIONAL RIFLE ASSOCIATION
“Alisa is an exceptional designer; her work always evokes a “this is better than I could have imagined” response to yourself when she presents it to you. She has completed 75 projects for me and each one was on time, on budget, aesthetically rich and technically sound. From design to usability she will always be my first stop for advice.” September 10, 2008