December 17, 2014

The way marketers communicate with people hasn’t changed much in the last 10 years. While we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still generally default to sending emails when it comes to communicating with our audience.

While email isn’t bowing out anytime soon, a fundamental shift in communication is emerging as marketers are gaining access to new ways of engaging with customers using Physical APIs.

via How to Brand Yourself: An Introduction.